Sunday, January 14, 2007

Empire Online Limited

Following the agreement for the disposal of the company’s operations on 29 December 2006, the Company became an investment company. Gaming business was sold to PartyGaming Plc for a total consideration of $250m.
The BVI Company changed its name to Livermore Investments Group Limited following the EGM held on 28 February 2007.

Industry: Online Gaming

Main business locations: Global

Registered Office:
Trident Chambers
PO Box 146
Road Town, Tortola
British Virgin Islands

Incorporation year: 2002

Listed on: London Stock Exchange
Ticker: EOL

Financial highlights:
Sales: $104 million (2005)
Operating profits: $50 million (2005)

About the BVI company:

Empire Online Ltd. is a leading provider of marketing services to the online gaming industry. The marketing techniques used by the company include online and offline advertising, registration of suitable domain names to redirect internet traffic, word of mouth referrals, and the use of marketing agents. The Group has used offline marketing campaigns which have shown significant results in the countries where they have been implemented. The Group directs new players to its online poker and online casino websites, whose software is provided by Play Tech, one of the leading software providers in the industry.

The current strategy of the company is defined as expanding the Group's poker and casino player base in its existing markets of Canada and US. Empire Online Limited has implemented a substantial marketing program in certain European countries, and now they are planning to expand the marketing program into further jurisdictions in Europe, Asia and Australia.

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